| Cookie | Name | Purpose | Expires |
|---|---|---|---|
| Google Analytics cookie | -ga | Used by Google Analytics to identify the user |
Expires after 2 years |
| Google Analytics cookie | _gid | Used by Google Analytics to identify the user |
Expires after 1 day |
| Google Analytics cookie | _gat_UA-* | Used by Google analytics to throttle the refresh rate |
Expires after 1 minute |
| Functionality cookie | bw-cookieMessage | Used to show or hide the cookie prompt |
Expires after 10 hours |
| Twitter targeting / advertising cookies |
Guest-id | Used by twitter to identify and track the website visitor |
Expires after 1 month |
| usermatchhistory | Used by LinkedIn to track visitors so that more relevant ads can be presented based on visitor preferences |
Expires after 1 month | |
| Facebook Pixel (also known as the Facebook Retargeting Pixel) |
_fbp | The code identifies anonymous visitors on the site and matches the data with the data available on each user on Facebook. Facebook reveals no personal information about the individuals that they collect through the pixel. Further information can be found on Facebook. |
Persistent cookie |
| ICC category: Targeting/Advertising |
Adnxs - uuid2 / _mkto_trk | Targeting/Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. |
Data obtained by AppNexus are owned by their customers. Any data in the platform is retained in non-aggregated form for up to 12 months. Aggregated data, which AppNexus uses to create reports and analysis, may be stored for up to three years. |