| Cookie | Name | Purpose | Expires |
|---|---|---|---|
| Google Analytics cookie (UA and GA4) | -ga | Used by Google Analytics to identify the user | Expires after 2 years |
| Google Analytics cookie | _gid | Used by Google Analytics to identify the user | Expires after 1 day |
| Google Analytics cookie | _gat_UA-* | Used by Google analytics to throttle the refresh rate | Expires after 1 minute |
| Google Analytics cookie (GA4) | _ga_GTM-P67487F | Used by Google analytics to persist session state | Expires after 2 years |
| Functionality cookie | bw-cookieMessage | Used to show or hide the cookie prompt | Expires after 10 hours |
| Twitter targeting / advertising cookies | Guest-id | Used by twitter to identify and track the website visitor | Expires after 1 month |
| li_fat_id | Used to identify LinkedIn members for conversion tracking and to match LinkedIn users who have visited the site. | Expires after 30 days | |
| li_sugr | Contains browser information to help with LinkedIn ad targeting. | Expires after 90 days | |
| Livechat cookie (customerID) | __lc_cid (customerID) | Used to verify the identity of a customer created in Livechat | Expires after 2 years |
| Livechat cookie (customerSecureToken) | __lc_cst (customerSecureToken) | Used to verify the customer’s token in Livechat | Expires after 2 years |
| Google Ads conversion tracking tag | _gcl | Google Ads tracks when you have booked an online appointment after clicking on one of our ads from a Google site. When a customer clicks on an ad from Google sites, a temporary cookie is placed on their computer or mobile device. | Expires after 31/01/2025 |
| Facebook Pixel (Meta Pixel) |
_fbp | Used to track landing page views for a campaign running from 06/11/2024 to 31/01/2025 |
Expires after 31/01/2025 |
| Conversion Linker Tag | _gcl_aw | When a user clicks on a Google Ad, the URL contains Google Click IDs (GCLIDs). This cookie stores the GCLID for Google Ads in a first party cookie on the domain. A temporary cookie is placed on the visitor's device. When a visitor completes a conversion, the Google Ads conversion tracking is triggered and associates it to the initial ad clicked. | Expires after 2 minutes |